Contact data is pretty simple, but it struggles to keep up with changes. These constant changes degrade your data. And that means if you leave your data for too long it's sure to spoil.
Luckily, there's a straightforward solution to this problem: contact verification and enrichment. This primer will walk you through what verification and enrichment can do as well as suggest some next steps. Whether you want to explore one element in greater detail, or find out how to implement a holistic solution, we've got you covered.
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