Businesses are buzzing with the promise of advanced analytics. And rightly so. When tied to a business strategy, a well-planned analytics initiative can make a big difference.
Analysis from 2012 found that companies that relied on data-driven decision-making were, on average, 5 percent more productive and 6 percent more profitable than their competitors.
However, even after significant investment in tools, teams, software, and warehouses, a large proportion of analytics projects underwhelm, disappoint, or outright fail.
This eBook is about understanding why.
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