The Secret to a Successful Customer Journey: Great Contact Data

Marketing’s new role is customer service, and great customer data is essential to its success.

What is the biggest new challenge in your job? For all departments, the answer is rapidly becoming customer service. Match that with the fact that customer expectations are getting more difficult to meet, and you have a lot of overwhelmed people trying to become more customer-centric, but who aren’t sure how.

Fewer than 50% of companies in a Gartner survey said their customer service was exceptional today. At the same time, 86% of buyers said in a survey that they would pay more for a better customer experience. Customers are trying to tell organizations in all industries: You need to make operations customer-centric.

This white paper answers two questions:

  • How can people in IT, marketing, sales, customer service, and all areas of the business deliver a great experience through acquiring and retaining customer data?
  • In particular, how is marketing leading the charge to a customer-centric organization?
*
*
*
*
*
(PRIVACY POLICY)

Get your free copy, now!

Marketing’s new role is customer service, and great customer data is essential to its success.

What is the biggest new challenge in your job? For all departments, the answer is rapidly becoming customer service. Match that with the fact that customer expectations are getting more difficult to meet, and you have a lot of overwhelmed people trying to become more customer-centric, but who aren’t sure how.

Fewer than 50% of companies in a Gartner survey said their customer service was exceptional today. At the same time, 86% of buyers said in a survey that they would pay more for a better customer experience. Customers are trying to tell organizations in all industries: You need to make operations customer-centric.

This white paper answers two questions:

  • How can people in IT, marketing, sales, customer service, and all areas of the business deliver a great experience through acquiring and retaining customer data?
  • In particular, how is marketing leading the charge to a customer-centric organization?

Get your free copy, now!

Contact Us