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Driving Revenue with PDI Pre-Packaged Gaming Analytics
PDI Pre-Packaged Gaming Analytics is a turnkey solution for casinos, purpose-built for Tableau and Power BI. It integrates slot, table, hotel, and loyalty data to deliver real-time insights across 25+ gaming KPIs—helping teams boost revenue, personalize engagement, and cut marketing costs in weeks.
Market Challenge:
Casinos face several key challenges that prevent them from optimizing their data and driving informed decisions:
- Siloed systems: Slot, table, POS, hotel, and loyalty data are stored in separate databases, leading to an incomplete view of player worth and cross-property spend.
- Lengthy BI build cycles: Lengthy BI build cycles: Custom dashboard projects often take 6–12 months—by which time insights are stale or irrelevant.
- Inconsistent KPI: Metrics like “Trip” or “Theo Win” are calculated differently across teams, leading to misaligned comping decisions and compliance risks.
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Introducing PDI Pre-Packaged Gaming Analytics: A Packaged Tableau & Power BI Solution for Casinos
PDI Pre-Packaged Gaming Analytics is a ready-to-deploy analytics platform designed specifically for casino operators. Built natively for Tableau and Power BI, it eliminates the complexity and delays of traditional BI projects by offering pre-integrated data connectors, a curated KPI framework, and 30+ pre-built dashboards. It transforms fragmented gaming, hotel, POS, and loyalty data into a single, governed source of truth—empowering casino teams to identify player value in real time, personalize promotions, optimize comp strategies, and increase revenue—without heavy IT involvement.
- Built for Casinos: Purpose-built with over 25 industry-standard KPIs tailored to gaming, hotel, and loyalty operations.
- Instant Insights: Deploy 30+ out-of-the-box dashboards in Tableau and Power BI—including Player 360, Trip Heatmaps, and Comp ROI.
- Seamless Integration: Certified no-code connectors for IGT Systems, Aristocrat Oasis, Konami SYNKROS, and more.
- Advanced Analytics Ready: Includes churn prediction, comp optimization, and propensity scoring models—no data science team required.
- Governed and Secure: Delivers row-level security, PCI DSS compliance, and IGT-compliant audit trails for total trust and traceability.
Comprehensive KPI Library for Casino Intelligence
PDI Pre-Packaged Gaming Analytics includes a rich set of KPIs covering slots, tables, player totals, efficiency, and behavior. From handle and theoretical win to comps, play days, and trip gaps, these metrics offer a 360° view of player value, profitability, and engagement—empowering smarter, faster marketing and reinvestment decisions.
Slots: Handle · Actual Win · Theoretical Win · Free Credit Used
Tables: Drop · Actual Win · Theoretical Win
Totals: Actual Win · Theoretical Win · Comps · Trips · Play Days
Efficiency: Win/Day · Win/Trip · Max Win/Trip
Behavioral: Last Play Date · Trip Gap Alerts
Proven Business Impact That Drives Casino Performance
PDI Pre-Packaged Gaming Analytics delivers measurable results across revenue, productivity, and compliance. By turning data into actionable insights, casinos can drive smarter reinvestment, empower hosts, and accelerate decision-making—all while ensuring data integrity and audit readiness.
Key Outcomes:
- +6–10% Gaming Revenue– Optimize comp spend based on Theo vs. actual variance.
- 30% Faster Report Development– Frees analysts to focus on campaign strategy rather than manual SQL reporting..
- +25% Host Productivity– Mobile Host Book helps prioritize high-value outreach.
- Full Audit Confidence– IGT-compliant data lineage and SOX-ready traceability.
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Real Results in Weeks: Transforming Host Efficiency and Comp Strategy
Use Case
A leading regional casino in the US Midwest replaced manual processes and guesswork with data-driven decision-making powered by PDI Pre-Packaged Gaming Analytics. In just over a month, they modernized host operations and unlocked millions in incremental revenue—without sacrificing guest experience.
Case Snapshot – Regional Casino (US Midwest):
- Problem: Paper host sheets and delayed finance reports led to comp decisions based on instinct rather than data.
- Deployment: 5 weeks; 10 years of IGT System data ingested; 60 hosts onboarded with mobile dashboards.
- Results:
- Reinvestment rate improved from 22% to 15%, with no drop in trip frequency.
- Reclaimed comp budget delivered $3.2M in incremental annual gaming revenue.
- Host player research time reduced by 40%.
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Why PDI Stands Out: Purpose-Built for Casino Intelligence
PDI Pre-Packaged Gaming Analytics combines 15+ years of expertise to deliver a seamless, future-proof solution for casinos. With a focus on data security, scalability, and ease of use, PDI provides the tools necessary for smarter, faster decision-making and growth.
- Casino DNA: 15+ years implementing data solutions for top‑10 global gaming brands.
- IGT‑Complied: Pre‑built connectors validated for IGT systems.
- Tool‑Agnostic: Native in Tableau and Power BI—no retraining required.
- Governance First: PCI‑DSS & GDPR compliant; row‑level security, encrypted PII.
- Future‑Ready: Open APIs for digital wallet, sports betting, and iGaming feeds; modular AI/ML enhancements available.
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Feedback From Customers
Wynn Resorts
Matt Hird, Data & Analytics, Wynn
"Hiring Pacific Data Integrators was one of the key decision that allowed us to go live for our anti- money laundering initiative in record time. Their consultant took the entire project to production with amazing speed and accuracy.”
