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Driving Revenue with PDI Gaming Analytics
PDI Gaming Analytics is a turnkey solution for casino‑focused Business Intelligence dashboards such as Tableau and Power BI for instant insights. . It integrates slot, table, hotel, and loyalty data to deliver real-time insights across 25+ gaming KPIs—helping teams boost revenue, personalize engagement, and cut marketing costs in weeks.
Market Challenge:
Casinos face several key challenges that prevent them from optimizing their data and driving informed decisions:
- Siloed systems: Slot, table, POS, hotel, and loyalty data are stored in separate databases, leading to an incomplete view of player worth and cross-property spend.
- Lengthy BI build cycles: Lengthy BI build cycles: Custom dashboard projects often take 6–12 months—by which time insights are stale or irrelevant.
- Inconsistent KPI: Metrics like “Trip” or “Theo Win” are calculated differently across teams, leading to misaligned comping decisions and compliance risks.
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Introducing PDI Gaming Analytics: A Packaged Tableau & Power BI Solution for Casinos
PDI Gaming Analytics is a ready-to-deploy analytics platform designed specifically for casino operators. Built natively for Tableau and Power BI, it eliminates the complexity and delays of traditional BI projects by offering pre-integrated data connectors, a curated KPI framework, and 25+ pre-built dashboards. It transforms fragmented gaming, hotel, POS, and loyalty data into a single, governed source of truth—empowering casino teams to identify player value in real time, personalize promotions, optimize comp strategies, and increase revenue—without heavy IT involvement.
- Built for Casinos: Purpose-built with over 25 industry-standard KPIs tailored to gaming, hotel, and loyalty operations.
- Instant Insights: Deploy 25+ out-of-the-box dashboards in Tableau and Power BI—including Player 360, Trip Heatmaps, and Comp ROI.
- Seamless Integration: Certified no-code connectors for IGT Systems, Aristocrat Oasis, Konami SYNKROS, and more.
- Advanced Analytics Ready: Includes churn prediction, comp optimization, and propensity scoring models—no data science team required.
- Governed and Secure: Delivers row-level security, PCI DSS compliance, and IGT-compliant audit trails for total trust and traceability.
Comprehensive KPI Library for Casino Intelligence
PDI Gaming Analytics includes a rich set of KPIs covering slots, tables, player totals, efficiency, and behavior. From handle and theoretical win to comps, play days, and trip gaps, these metrics offer a 360° view of player value, profitability, and engagement—empowering smarter, faster marketing and reinvestment decisions.
Slots: Handle · Actual Win · Theoretical Win · Free Credit Used
Tables: Drop · Actual Win · Theoretical Win
Totals: Actual Win · Theoretical Win · Comps · Trips · Play Days
Efficiency: Win/Day · Win/Trip · Max Win/Trip
Behavioral: Last Play Date · Trip Gap Alerts
Proven Business Impact That Drives Casino Performance
PDI Gaming Analytics delivers measurable results across revenue, productivity, and compliance. By turning data into actionable insights, casinos can drive smarter reinvestment, empower hosts, and accelerate decision-making—all while ensuring data integrity and audit readiness.
Key Outcomes:
- +6–10% Gaming Revenue– Optimize comp spend based on Theo vs. actual variance.
- 30% Faster Report Development– Frees analysts to focus on campaign strategy rather than manual SQL reporting..
- +25% Host Productivity– Mobile Host Book helps prioritize high-value outreach.
- Full Audit Confidence– IGT-compliant data lineage and SOX-ready traceability.
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Real Results in Weeks: Transforming Host Efficiency and Comp Strategy
Use Case
A leading regional casino in the US Midwest replaced manual processes and guesswork with data-driven decision-making powered by PDI Gaming Analytics. In just over a month, they modernized host operations and unlocked millions in incremental revenue—without sacrificing guest experience.
Case Snapshot – Regional Casino (US Midwest):
- Problem: Paper host sheets and delayed finance reports led to comp decisions based on instinct rather than data.
- Deployment: 5 weeks; 10 years of IGT System data ingested; 60 hosts onboarded with mobile dashboards.
- Results:
- Reinvestment rate improved from 22% to 15%, with no drop in trip frequency.
- Reclaimed comp budget delivered $3.2M in incremental annual gaming revenue.
- Host player research time reduced by 40%.
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Why PDI Stands Out: Purpose-Built for Casino Intelligence
PDI Gaming Analytics combines 15+ years of expertise to deliver a seamless, future-proof solution for casinos. With a focus on data security, scalability, and ease of use, PDI provides the tools necessary for smarter, faster decision-making and growth.
- Casino DNA: 15+ years implementing data solutions for top‑10 global gaming brands.
- IGT‑Complied: Pre‑built connectors validated for IGT systems.
- Tool‑Agnostic: Native in Tableau and Power BI—no retraining required.
- Governance First: PCI‑DSS & GDPR compliant; row‑level security, encrypted PII.
- Future‑Ready: Open APIs for digital wallet, sports betting, and iGaming feeds; modular AI/ML enhancements available.
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Feedback From Customers
Wynn Resorts
Matt Hird, Data & Analytics, Wynn
"Hiring Pacific Data Integrators was one of the key decision that allowed us to go live for our anti- money laundering initiative in record time. Their consultant took the entire project to production with amazing speed and accuracy.”
