Free benchmark report · 2026 edition

Salesforce Dirty Data Index 2026

How dirty CRM data quietly distorts the forecast — and how the cleanest Sales Cloud teams score their Leads, Contacts, Accounts, Opportunities and Cases. Get the benchmark, then run a free scan of your own org.

  • The six dimensions of data quality that move or break a forecast
  • Where dirty data hides in each of the five core objects
  • A scorecard framework you can apply to your own pipeline
  • What good looks like — and the leakage hiding below it

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The backdrop

The numbers nobody is checking.

Your pipeline looks fine because the decay is invisible in the CRM. The report puts industry benchmarks next to your own org so the gap stops being a surprise.

6 dimensions
Completeness, validity, consistency, uniqueness, timeliness and accuracy — scored for each of your five core Salesforce objects.
The framework behind ForecastGuard's DQ Health Score Card
1-click
Each duplicate cluster is remediated in a single click, with a steward's undo if a match was ever wrong.
Reversible by cluster or all at once
5 objects
Leads, Contacts, Accounts, Opportunities & Cases — every one feeds the forecast, and every one decays.
Scored in your free DQ Health Score Card
What's inside

A benchmark you can act on.

SECTION 01

The six dimensions that decide a forecast

Completeness, validity, consistency, uniqueness, timeliness and accuracy — what each one is, and how it shows up as pipeline you can or cannot trust.

SECTION 02

Where dirt hides, object by object

The specific failure modes in Leads, Contacts, Accounts, Opportunities and Cases — duplicate clusters, dead records, wrong ownership, and double-counted deals.

SECTION 03

The DQ Health Score Card framework

The scoring model behind ForecastGuard, explained so you can grade your own objects and rank them by remediation priority.

SECTION 04

From score to clean

How leading teams move from knowing the data is dirty to a weekly hygiene ritual that keeps the score climbing — and the forecast honest.

The free scan

See your own org's score, not just the benchmark.

The report tells you what good looks like. The free Dirty Data Index scan tells you where you stand — a real DQ Health Score Card across all five core objects, on your own data, with no commitment.

Run my free scan
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Your domain hygiene score
— find out where you land

Statistics cited are drawn from third-party industry reporting and are attributed to their original sources Salesforce and Gartner. They are provided for context and are not Pacific Data Integrators' own measurements. ForecastGuard™ for Salesforce is a Pacific Data Integrators product.

Questions about the benchmark

Salesforce Dirty Data Index FAQs

What is the Salesforce Dirty Data Index?

It is a benchmark report about how CRM data quality across Leads, Contacts, Accounts, Opportunities, and Cases can distort a forecast, paired with a free scan of your own org.

What dimensions does the report cover?

It covers completeness, validity, consistency, uniqueness, timeliness, and accuracy.

What does the free scan provide?

It provides a DQ Health Score Card across all five core objects on your own Salesforce data, with no commitment.

How can I get the report?

Use the form to request the 2026 Dirty Data Index and the free scan offer.